In this episode of Connected Conversations, Bob chats with Lauren Long, Director of Marketing Operations at Prescriptive Data. Lauren discusses the importance of authenticity to marketing in corporate real estate. Marketers, especially in prop tech, need to tone down their use of tech buzzwords and amplify what people are actually saying. Lauren also highlights how critical it is to get feedback from the people you’re talking to in order to ensure you’re connecting with prospects in a relatable way. Watch the full episode for hot takes on conferences, webinars, paywalls, and more.